“Ani was instrumental in advising and supporting me through my entrepreneurial journey when I founded Apiary Digital a decade ago and has been a fruitful partner ever since. Apiary is a collective of highly skilled, independent growth marketing professionals dedicated to growing clients business by simply and seamlessly by connecting human expertise to business opportunity. Ani helped me with everything from creating a structure for scoping that was appropriate for handling larger clients, to helping negotiate and close deals and provide client services. She guided me through understanding what Apiary needed from a branding standpoint and even identified and RFP’d and ultimately landed a branding agency that was right-sized for where Apiary was at the time, and right-sized for the big vision I had for Apiary’s future. She also advised me and hand-held me through the entire decision making process around the early branding. In fact, Apiary literally wouldn’t be “Apiary” without Ani, as it was her guidance that led me to the creative team who came up with the name. 

Ani introduced me to key players of high quality talent who ultimately made up a significant portion of our early talent bench, and who were the first to set the very high bar for talent caliber that we still have today. The connections Ani helped me to forge have proven invaluable and have and will continue to have a lasting impact on the business. I can’t tell you how many times we have landed a client over the years only to trace back the equation of “how did we meet that person? How did we meet the person who introduced the person?” Only to eventually discover that Ani was the root person who introduced the original connection. 

Beyond the things that are easy to quantify of Ani’s impact, her true secret sauce as an advisor is harder to explain. She offers a healthy kind of encouragement that helps people like me to take the leap into doing things that we are meant to do, but with an honest and astute assessment of what the business may not be ready for. So when she tells you to go for it, you know she’s right. And her ability to strategize in the realm of human relationships is unparalleled. Apiary is a human-centric business where we believe that humans are greater than business. Having someone like Ani in Apiary’s corner from the outset was an unfair advantage.”