Advisory on demand

LEMA steps in
when momentum stops.

A curated network of senior specialists. We start with an honest audit, then bring in the right people to build the fix. You buy clarity first.


Trusted by global leaders

Results, with names on them.

Results delivered across the LEMA network.

71%Faster campaign launch
84%Cost reduction
2.6×Self-service adoption
78%Lower operating costs
+210%Higher sign-ups
+160%Growth in paid search ROAS

Featured case study

Five LVMH beauty brands. 120 countries. One playbook.

Kendo’s portfolio, Fenty Beauty and Marc Jacobs Beauty among them, needed to expand globally. A platform migration had knocked out critical SEO traffic, and paid search was running at a loss.

The network built a global SEO framework, rebuilt the paid search programme, and stood up one analytics engine across five brands and 120 countries, linking digital to in-store and giving the board a single view.

Read the full story

The results
30 daysFenty Beauty outranked Sephora.com, with 13 top-three rankings
+160%SEM ROAS increase, Marc Jacobs Beauty
+97%SEO revenue increase

This is a handful of many, across data, security, growth and AI visibility. Tell us your sector and the wall you have hit, and we will send the case studies that match.

Request the case studies

How it works

Assess. Assemble. Assist.

One loop, run end to end. We read the problem from every angle, bring in exactly the right people, and stay involved only as long as real impact needs us, but not so long that we waste your resources.

Assess

The problem, from the top-down and bottom-up.

Assemble

The expert team to deliver a deep-rooted solution.

Assist

As needed to ensure genuine impact.


The network · why these six

The six places AI actually breaks.

Most teams are lost on where things go wrong when innovative tools fall short. Based on our experience with clients, AI transformations typically go wrong in the same six places: data nobody trusts, systems that will not connect, security and governance racing to catch up, invisibility as buyers ask AI instead of Google, spend that cannot prove itself, and people the change never reaches.

Foundation

Data Architecture & Enterprise AI

Data nobody trusts.
Build

Custom Software

Systems that will not connect.
Protect

Cyber Security

Security racing to catch up.
Be found

SEO, AEO & GEO

Invisible when buyers ask AI.
Grow

Marketing & Growth

Spend that cannot prove itself.
Make it stick

Culture-Led Innovation

People the change never reaches.

Spotlight · the shift everyone is asking about

SEO gets you ranked. AEO and GEO get you cited.

Buyers now ask AI for a shortlist before they ever reach a website. Being in that answer is a different discipline from ranking on Google, and most teams have no measurement for it yet. We do.

SEO

Search engines

Rank for what people still type into Google.

AEO

Answer engines

Be the answer ChatGPT and Gemini hand back.

GEO

Generative engines

Get cited in what AI writes about your category.

In one recent engagement, a client went from 7% to 85% AI visibility and a 65% revenue lift from AI answers.

Check your AI visibility


Why LEMA

Tried and trusted expertise.

SkilledThe right background: years of hands-on experience across AI and MarTech solutions.
SharpQuality work, refined until it makes real impact, not until it sells.
SwiftFast to move, choosing effective action over drawn-out deliberation.

Work with Ani

Three ways in.

Each is shaped to the problem in the room and the decision you need people to walk out ready to make.

1

Advisory

Senior one-to-one counsel for the leader carrying the decision.

2

Workshops

Bring your team into the room and leave aligned on what to do next.

3

Speaking

Ani on stage, on data, AI and the human side of technology.

Find out more ↗

We’ve really enjoyed collaborating with Ani and LEMA Collective over the last few months. Her knowledge of the industry is unparalleled, and she has been super effective in making introductions to strategic partners. A massively valued member of our team.

Dr James SmithCEO of Human Native AI at the time · current CIO, Williams F1

Ani delivered an outstanding session at World Travel Market on rethinking engagement with the travel consumer. Her professionalism, engaging presence and clear communication made the entire experience seamless from pre-show to on-stage. A speaker who truly delivers.

Brooke GilbertsonConference Manager, RX Global

When to call us

If any of these is right now, it is time.

  • An AI or data project has stalled, and nobody can say exactly why.
  • Momentum has dropped and the usual fixes are not working.
  • The board or your investors want AI results fast, and they need to be real.
  • You are about to spend big on a build and want to know it is the right one first.
  • Buyers are finding your competitors in AI answers, not you.
  • You have the ambition and the budget, but not the right people in the room.

Start with an audit

Not sure where to start? Find out in two minutes.

Tell us where it hurts most. We’ll show you the likely root cause and where an audit would begin, before you spend a thing.

Where does it hurt most right now?


The LEMA Signal

Notes that make data and AI work.

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