Advisory on demand

Expose the problem costing your business.

The right specialist firms. One accountable partner. None of the consultancy overhead. It starts with an audit that finds what’s actually costing you, then we fix it and leave. You pay for value, not presence.


Trusted by global leaders

Results, with names on them.

Results delivered across the LEMA network.

71%Faster campaign launch
84%Cost reduction
2.6×Self-service adoption
78%Lower operating costs
+210%Higher sign-ups
+160%Growth in paid search ROAS

Featured case study

Five LVMH beauty brands. 120 countries. One playbook.

Kendo’s portfolio, Fenty Beauty and Marc Jacobs Beauty among them, needed to expand globally. A platform migration had knocked out critical SEO traffic, and paid search was running at a loss.

The network built a global SEO framework, rebuilt the paid search programme, and stood up one analytics engine across five brands and 120 countries, linking digital to in-store and giving the board a single view.

Read the full story

The results
30 daysFenty Beauty outranked Sephora.com, with 13 top-three rankings
+160%SEM ROAS increase, Marc Jacobs Beauty
+97%SEO revenue increase

This is a handful of many, across data, security, growth and AI visibility. Tell us your sector and the wall you have hit, and we will send the case studies that match.

Request the case studies

How we work

Expose. Rank. Build.

No open-ended retainers, and no consultants who bill for years and change nothing. We find the real problem, rank what matters, and put the right specialist on each one. Then we hand over and leave you able to run it without us.

E

Expose

Weeks 1-2 · Fixed fee

The real problem, named before you fund the wrong fix. We take direct input from the people in the daily detail and turn it into a connected problem map that shows how one root cause drives the others across your data, your teams and your commercial strategy.

You keep: a readiness map and a prioritised plan, whoever you build with.

R

Rank

Week 3 · Scoped together

Ten problems competing for budget become one ordered plan. Every issue is rated on seriousness, cost and difficulty to fix, with a single owner beside it, so the decisions stick.

You keep: one ranked plan the room owns, no junior bench, no padding.

B

Build

Handover the moment you have it

One of two things happens. Your team takes the ranked plan and runs with it, or we bring in a partner who does this exact work, embeds for a short time to build it with you and teach your team, then leaves. Our partners have done this for decades, with the case studies from large businesses to prove it. We stay until it works, then we hand over.

You keep: a working system, and a team that can run it without us.


What we do

AI readiness is one problem with six faces. We cover all of them.

The technology rarely breaks first. The human systems around it do. Most teams are lost on where things go wrong when innovative tools fall short. Based on our experience with clients, AI transformations typically go wrong in the same six places: data nobody trusts, systems that will not connect, security and governance racing to catch up, invisibility as buyers ask AI instead of Google, spend that cannot prove itself, and people the change never reaches.

Foundation

Data Architecture & Enterprise AI

Data nobody trusts.
Build

Custom Software

Systems that will not connect.
Protect

Cyber Security

Security racing to catch up.
Be found

SEO, AEO, GEO & UX/UI

Invisible when buyers ask AI, or losing them when they land.
Grow

Marketing & Growth

Spend that cannot prove itself.
Make it stick

Culture-Led Innovation

People the change never reaches.

Spotlight · the shift everyone is asking about

SEO gets you ranked. AEO and GEO get you cited.

Buyers now ask AI for a shortlist before they ever reach a website. Being in that answer is a different discipline from ranking on Google, and most teams have no measurement for it yet. We do.

SEO

Search engines

Rank for what people still type into Google.

AEO

Answer engines

Be the answer ChatGPT and Gemini hand back.

GEO

Generative engines

Get cited in what AI writes about your category.

In one recent engagement, a client went from 7% to 85% AI visibility and a 65% revenue lift from AI answers.

Check your AI visibility


Why LEMA

Tried and trusted expertise.

SkilledThe right background: years of hands-on experience across AI and MarTech solutions.
SharpQuality work, refined until it makes real impact, not until it sells.
SwiftFast to move, choosing effective action over drawn-out deliberation.

Ways to work

Three options with one clear step forward.

Each is shaped to the problem in the room and the decision you need people to walk out ready to make.

1

Advisory

Senior one-to-one counsel for the leader carrying the decision.

2

Workshops

Bring your team into the room and leave aligned on what to do next.

3

Speaking

Ani on stage, on data, AI and the human side of technology.

Find out more ↗

We’ve really enjoyed collaborating with Ani and LEMA Collective over the last few months. Her knowledge of the industry is unparalleled, and she has been super effective in making introductions to strategic partners. A massively valued member of our team.

Dr James SmithCEO of Human Native AI at the time · current CIO, Williams F1

When to call us

If any of these is right now, it is time.

  • An AI or data project has stalled, and nobody can say exactly why.
  • Momentum has dropped and the usual fixes are not working.
  • The board or your investors want AI results fast, and they need to be real.
  • You are about to spend big on a build and want to know it is the right one first.
  • Buyers are finding your competitors in AI answers, not you.
  • You have the ambition and the budget, but not the right people in the room.

Start with an audit

What is the problem actually costing you?

Most teams end up solving the wrong problem. Our short, self-serve audit points you to where the real issue tends to live, and the first step to fixing it.

Begin the audit


The LEMA Lens

Notes that make data and AI work.

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