The right specialist firms. One accountable partner. None of the consultancy overhead. It starts with an audit that finds what’s actually costing you.
84% cost reduction · +160% SEM ROAS · 30 days to #1 in search
Founded by Ani Attamian. 11 years building AI products at Google.
Results delivered across the LEMA network.
Kendo’s portfolio, Fenty Beauty and Marc Jacobs Beauty among them, needed to expand globally. A platform migration had knocked out critical SEO traffic, and paid search was running at a loss.
The network built a global SEO framework, rebuilt the paid search programme, and stood up one analytics engine across five brands and 120 countries, linking digital to in-store and giving the board a single view.
This is a handful of many, across data, security, growth and AI visibility. Tell us your sector and the wall you have hit, and we will send the case studies that match.
Request the case studiesNo open-ended retainers, and no consultants who bill for years and change nothing. We find the real problem, build the fix with you, and stay until it works. Then we hand over and leave you able to run it without us. The opposite of the sit-there-and-bill model, on purpose.
Weeks 1-2 · Fixed fee
An honest, detailed diagnosis of where value leaks out of your business: systems, data, and the people in between.
You keep: a readiness map and a prioritised plan, whoever you build with.
Week 3 · Scoped together
The exact senior specialists your plan needs, drawn from the network: architecture, AI, visibility, build and security.
You keep: a named team and a scope you shaped, no junior bench, no padding.
Handover the moment you have it
We embed, build the solution with you, and transfer the tools, training and knowledge as we go. We stay until it works, then we hand over. We do not linger to keep billing.
You keep: a working system, and a team that can run it without us.
Most teams are lost on where things go wrong when innovative tools fall short. Based on our experience with clients, AI transformations typically go wrong in the same six places: data nobody trusts, systems that will not connect, security and governance racing to catch up, invisibility as buyers ask AI instead of Google, spend that cannot prove itself, and people the change never reaches.
Buyers now ask AI for a shortlist before they ever reach a website. Being in that answer is a different discipline from ranking on Google, and most teams have no measurement for it yet. We do.
Rank for what people still type into Google.
Be the answer ChatGPT and Gemini hand back.
Get cited in what AI writes about your category.
In one recent engagement, a client went from 7% to 85% AI visibility and a 65% revenue lift from AI answers.
Each is shaped to the problem in the room and the decision you need people to walk out ready to make.
Senior one-to-one counsel for the leader carrying the decision.
Bring your team into the room and leave aligned on what to do next.
We’ve really enjoyed collaborating with Ani and LEMA Collective over the last few months. Her knowledge of the industry is unparalleled, and she has been super effective in making introductions to strategic partners. A massively valued member of our team.
Dr James SmithCEO of Human Native AI at the time · current CIO, Williams F1
Most teams end up solving the wrong problem. Pick the one that sounds most like you, and we will point you to where the real issue tends to live, and the first step to fixing it.
What is the problem you are trying to solve?
A work email helps us prepare. No obligation, and the first step is simply a conversation.
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