GuideBook VII - Capturing Your DTC Data

Your site, app, POS and socials fire off millions of signals and data points to capture.

Yet stale exports and mismatched SKUs keep marketing blind, inventory off-balance and finance guessing.

This guide outlines how to stream every event into one trusted view, spot demand spikes in minutes, and transform fragmented feeds into personalised offers and profit-driving forecasts.

Perfect for business leaders who want to not just capture data but turn those into insights and actions.