about
Since the advent of computing, technological advancements have accelerated dramatically, with no signs of abating. The introduction of AI, offering significant growth opportunities for businesses, adds yet another layer of disruption and complexity, pushing business leaders further into reactive mode. This environment forces leaders to divert attention from their primary goal: aligning their teams with the company’s vision and strategy in order to grow the business. Insufficient time dedicated to strategic planning too often leads to confusion and poor decision-making, escalating potential minor challenges into major issues that can threaten the core of a company. LEMA Collective aims to change that.
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We empower leaders to shift from focusing largely on day-to-day operational issues to dedicating more time to strategy. We do this by solving critical problems before they balloon into course-changing distractions. We collaborate with your teams to resolve challenges effectively and efficiently, so that you can focus on planning and future proofing. LEMA is a trusted resource for leaders looking for tailored solutions that enhance and improve existing systems, without disrupting daily operations.
LEMA Collective has selectively curated a group of best-in-class experts, with a proven track record of driving successful change across various sectors. Our experts not only understand, diagnose and provide solutions for the challenges you face, but will work with you and your team throughout the process of resolving them. This collaborative partnership ensures our solutions are sustainable. Our key objectives are to find you the highest quality solutions and to implement them efficiently and permanently.
We pride ourselves on truth-telling and approachability, which helps you and your team see things clearly and objectively. We don’t believe in one-size-fits all solutions, especially considering the ever-changing market, and we continuously stretch our own flexibility and dexterity muscles to ensure that we can help with your unique needs.
Get in touch to discover how we can help you and your team alleviate challenges as you take your business to the next level.
Our
Story
LEMA Collective Limited is the brainchild of Ani Attamian, an industry expert on change and growth transformation. For over 20 years, Ani has witnessed the challenges businesses face due to the overwhelming nature of technological innovation, particularly in building adaptability within organisations. While the goals may differ from one business to another, the core issue remains the same: an abundance of noise that obscures the true problems, often leading to misidentifying challenges or overlooking critical underlying issues.
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In an era where AI amplifies these challenges, LEMA Collective unites domain experts to provide aligned solutions. Specializing in three core areas—(1) Business Strategy & Program Engineering, (2) Data Architecture & Custom Software Development, and (3) Go-to-Market Strategies & Digital Marketing—the team offers strategic guidance to help businesses uncover growth opportunities, develop actionable roadmaps, and optimise data for effective technology use, including AI. By leveraging the extensive expertise of its partners and Ani’s vast experience, LEMA Collective delivers comprehensive solutions to ensure digital readiness and drive sustainable growth.
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Attamian’s experience includes over eleven years at Google, where she led the Europe, Middle East & Africa (EMEA) team responsible for building partnerships between Publishers in EMEA and various product areas within the company. Her prior experience encompasses the transformation of global retail and technology businesses in both B2B and B2C sectors across Silicon Valley, the UK, and Europe, with a focus on sales, media, and product development in both traditional and digital arenas.