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LEMA Collective Limited is the brainchild of Ani Attamian, a global thought leader with a focus on change and growth transformation. For over 20 years, Ani witnessed consistency in the struggles companies were experiencing in their attempts to understand challenges standing in the way of their goals. Whilst these goals varied from business to business, the crux of the problem was consistent throughout: too much noise making it difficult to see the problem - often leading to solving for the wrong challenge.  Attamian’s experience includes over eleven years at Google, where she led the EMEA team responsible for building partnerships between Publishers in Europe, Middle East & Africa and various product areas within the company. Her prior experience ranged from transformation of global retail and technology businesses in the B2B and B2C space in both Silicon Valley, UK and Europe, working across sales, media, and product development within various traditional and digital businesses. 

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