The brand
What’s in a name?
LEMA means ‘motto’ in Portuguese: a guiding principle you hold to. It stands for clarity of thought, shared values, and a voice that keeps a team aligned.
The mark
A labyrinth, built from L and E.
The mark is a labyrinth built from the letters L and E. It stands for the complexity every organisation runs into as it grows, and the single path through it. We find the path, walk it with you, and leave you knowing the route.
Palette
Grounded, not tech-blue.
Navy
#1b2836
Sky
#5d8bb3
Suede
#d0af99
Rust
#c14f2c
Near-white
#faf7f2
Typography
Bebas Neue and Lato.
Bebas Neue sets the headlines.
Lato carries the body copy: clear, warm, and easy to read at length. Two faces, one voice.
Your next step
Know where you stand before you spend.
Start with an audit. A fixed-scope diagnostic that tells you what to fix first, and what it is worth fixing.
Start with an audit